What we do
With Persistence Plus, students receive personalized, interactive messages over text message or on our mobile app to support them on the path to success. Nudges are personalized to the student's profile, the college context and the real-time responses that the student shares regarding their goals, challenges and college experience. The end result is that Persistence Plus delivers the right nudges to the right students at the right time.
Help students navigate the rocky transition to college.
Build a sense of community for online learners.
Focus on equity
Boost students of color, first-generation college-goers, and former foster youth toward their college dreams.
Nudging to careers
Help propel students to and through career technical programs and good jobs.
Connecting to Help
Students are 5x more likely to seek tutoring.
A 14 percentage point higher pass rate in introductory math courses.
12 percentage point greater persistence for first-generation students.
6 percentage point increase in year-to-year persistence across the freshman class.
Find out how Persistence Plus uses behavioral science to nudge students from all backgrounds to college completion.
In 2011, I and my co-founder, Dr. Kenny Salim, brought the nudge to higher education to help thousands more students graduate from college. As Kauffman Foundation Education Ventures fellows, we combined behavioral science, data analytics and mobile technology to put support directly in the hands of students. Today, Persistence Plus serves thousands of students at hundreds of colleges on their journey to a degree.
-Jill Frankfort, Co-founder & President
In the news
Nudging Students to Succeed: A New Approach to Retention and Graduation
Nudge Nation: A New Way to Prod Students Into and Through College (American Institutes for Research)
The ‘Personalization’ of Higher Education: Using Technology to Enhance the College Experience (Center for American Progress)