The ‘Personalization’ of Higher Education: Using Technology to Enhance the College Experience

An early example of this technology is being introduced by a social enterprise called Persistence Plus. Founded by Jill Frankfort and Kenneth Salim, who previously worked at the Kaufman Foundation’s Education Ventures Program, Persistence Plus uses smart software in mobile platforms such as cell phones and iPads to engage and motivate students to complete college. Think of Persistence Plus as the “Weight Watchers of college completion.”