Setting Defaults to Create Social Norms and Reduce Food Waste

Last month, news outlets ran a story that the amount of food wasted in Denmark has fallen by 25% over the past five years. These efforts, led by Russian immigrant Selina Juul’s organization Stop Spild Af Mad (Stop Wasting Food), have made Denmark a world leader in reducing food waste. Tucked away in this story Read more about Setting Defaults to Create Social Norms and Reduce Food Waste[…]

Nudging college students to the finish line

Students entering college need a lot of help. New students need to learn to manage their time, navigate campus, ask for help when they need it, and generally crack the code to being a successful college student. Once they’ve made it past the first year or two, they’ve got things figured out, and the road Read more about Nudging college students to the finish line[…]

How anchors influence our decisions (and perhaps even the college football rankings)

I have a question for you (and don’t cheat by Googling it): Is the Mississippi River more or less than 70 miles long? After you guess, we can begin the blog post. For the next few months, millions of Americans will be fixated on polls. Polls from different sources, surveying different people, and using different Read more about How anchors influence our decisions (and perhaps even the college football rankings)[…]

The best nudges don’t just change our behavior–they change how we see ourselves

It’s likely that in the near future you’ll be nudged on a daily basis—if it’s not happening already. Nudging, the idea that small interventions in our everyday lives lead to big changes in our behavior, has emerged in the last few years as a panacea for our myriad challenges and shortcomings. Now there are nudges Read more about The best nudges don’t just change our behavior–they change how we see ourselves[…]

Why forced choice helps drive Sanders voters’ anger

Last week in Philadelphia, Bernie Sanders’s supporters were angry. After their worst fears were confirmed by the email leak suggesting that the DNC undermined Senator Sanders’s campaign, the liberal wing of the party believes that this quasi-public, quasi-democratic process has been quasi-stolen from them. After protesting at the Democratic National Convention and booing Hillary Clinton at every Read more about Why forced choice helps drive Sanders voters’ anger[…]