The Most Important Factor in a College Student’s Success

Middlesex Community College in Connecticut recently launched a program that regularly sends personalized text messages to students’ smartphones based on individual student needs, activities and performance. For example, messages will remind a student about an impending financial aid deadline or remind a student before an exam about available tutoring resources. These messages are specifically designed to foster individual grit and a general culture of achievement. And it has improved retention rates by seven percentage points.