Keep in Touch: How to Increase Student Engagement and Retention Through Text

P+ partner Kevin Li: “When more institutions are aware that this is not just a communication tool but that there‚Äôs a lot of science behind it, they will come on board and follow the same approach to benefit more students at scale and in a more cost-effective manner. In addition to nudging students toward certain behaviors, texting can also become a means for us to learn more about their perspective, their voices and their needs.”