EVIDENCE-BASED STUDENT SUCCESS PLATFORM
How P+ Works
P+ is more than just a messaging tool. It’s a strategic intervention that builds confidence, drives student action, and fuels persistence by making every message matter.
Try it Free
The Science of Strategic Messaging
It’s not just when or how you reach out to students. What you say makes the difference. Explore how small shifts in language can drive big changes in outcomes.
The Principle
The Invisible Layer of Trust
People don’t engage with messages that feel cold, condescending, or transactional. P+ uses supportive, human language that builds trust and invites a reply.
The Principle
Cognitive Load:
Less Really Is More
When students are stressed or overwhelmed, dense or complex language shuts them down. P+ keeps outreach short, clear, and action-focused so students know the next step.
The Principle
Personalization THAT Resonates
True personalization means speaking to someone’s identity, context, or goals—not just their name. P+ tailors messages to each student’s context and goals so outreach feels relevant.
The Principle
Reflection Sparks Action
Research shows prompting people to reflect on their values, goals, or identity can increase persistence and motivation. P+ uses short reflection prompts to move students toward a specific next step.
What you get with the P+ platform
Proven, Expert-Crafted Content
Every message is written and tested by behavioral science and social psychology experts.
Personalized Outreach Platform
Our AI-driven platform automates outreach that’s tailored to student segments, behaviors, and responses.
Student-Centered Conversations
Students engage in two-way conversations that feel supportive and relevant. The platform adapts in real-time to keep the dialogue going.
Strategic Support
You get more than a platform. We help plan, adapt, and refine outreach to maximize impact.
Support for every student, at every stage
Reach disconnected & disengaged students
The Challenge
Some students never raise their hand. They disengage quietly, often due to work, family, loneliness, or feeling out of place as a first-generation college student.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
How P+ Helps
Persistence Plus uses behavior-based messaging to encourage proactive, two-way conversations that reflect students’ personal challenges and academic goals.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
The Proof
At Quinsigamond Community College, nearly a third of students who hadn’t responded to advisor outreach connected with support through P+.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
Reach the students generic messaging leaves behind
The Challenge
Student parents, food-insecure learners, STEM majors, and part-time students often ignore outreach that doesn’t feel relevant or reflect their experience.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
How P+ Helps
P+ delivers messages that reflect students’ goals and experiences, turning outreach into connection that fosters belonging and drives action.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
The Proof
In randomized controlled trials, students who received messages from P+ were more likely to re-enroll:
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
Connect students to existing support systems
The Challenge
Institutions invest in resources like tutoring, advising, and basic needs support, but students often don’t use them due to stigma, confusion, or lack of awareness.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
How P+ Helps
P+ normalizes help-seeking through affirming, easy-to-understand messages that reduce stigma and guide students to act whether it’s visiting the food pantry or joining a workshop.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
The Proof
At Lorain County Community College, pantry usage increased by 51% after targeted, supportive outreach from P+.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
Extend support beyond year one
The Challenge
After the first year, outreach often drops off even though many students, especially first-generation learners, still face challenges that threaten momentum.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
How P+ Helps
P+ delivers ongoing, personalized messaging that helps students stay motivated, feel supported, and persist through challenges.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
The Proof
At Ohio University, a 3-year randomized study showed that P+ increased the persistence of Ohio first-gen students as they progressed through their studies, resulting in a significant ROI for the university.
- Re-enrollment among male students +18%
- Re-enrollment among students of color +8%
- Re-enrollment among STEM students +18%
More ways Colleges Use P+
Drivere-enrollment
by promoting connection and belonging for all students
Normalize help-seeking
for mental health, tutoring, and academic advising
Encourage Students to Follow Through
through timely, personalized support leading up to graduation
Support first-generation students
with messages that build confidence and guide them through unfamiliar processes
Increase participation in school-wide initiatives
like advising for all, early registration, participating in career events, and campus wellness days
Reduce test anxiety and promote study strategies
before high-stakes exams and major writing assignments
Improve time management
with proven interventions
Empower student parents
with tailored motivation and identity-affirming support
Reduce test anxiety and promote study strategies
before high-stakes exams and major writing assignments
Support student wellness
by connecting students to basic needs resources like food pantries
Encourage resiliency
through interactive exercises like “message to your future self”
Getting started is simple
You don’t need new systems, big budgets, or IT resources to get started. Here’s what launching P+ looks like:
1
Discovery
We align on your goals, student segments, and timing.
2
Message Strategy
Our team of experts and social psychologists tailor messaging to your students.
3
Launch
Go live in just 2–4 weeks with full support from our implementation team.
4
Ongoing Support
We provide insights and training to help your team integrate P+ into broader student success efforts.
Frequently asked questions
How are messages tailored?
Messages are personalized using student responses, student context, and identity — not just their name or major. Each message is designed to reflect students' real experiences so they feel seen, supported, and more likely to respond.
What kind of outcomes can we expect?
Most institutions see measurable improvements in the first term. These include increased re-enrollment, persistence, and higher engagement with campus services like tutoring, advising, and basic needs support.
Can we start small?
Absolutely. Many partners begin with a focused pilot. It’s a low-lift way to see results quickly and build momentum for broader adoption.
How much does it cost?
P+ is priced to fit your enrollment and goals. We work with you to design a scope that meets your needs and budget. Institutions consistently report a strong return on investment, including some with a 7X ROI.
Our team is already stretched thin. How much work is this to manage?
Very little. We manage the content strategy, message delivery, and reporting. Your staff stays focused on high-impact work while we handle the rest.
Will this conflict with our existing communications?
No. P+ is designed to fit alongside your current communication strategy. We collaborate with your team to ensure messages are coordinated, clear, and supportive.
Does P+ integrate with our current systems?
Yes. P+ fits into the tools you already use. There’s no need for IT involvement, and we’re often live in 2-4 weeks.