Colleges are increasingly deploying targeted text interventions, alerts, chatbots and other digital prompts to guide students toward timely tasks (e.g., enrollment, fee payment, tutoring) and enhance retention. These systems rely on student data to identify who might be off‐track and then deliver messages at strategic moments. While early results show promise (for example, increases in completed onboarding tasks and graduation rates), poorly designed nudges can backfire causing student disengagement, fatigue, or even attrition.

Read how colleges are leveraging digital alerts and behavioral nudges, including through Persistence Plus, to keep students on track, and explore how they can be thoughtfully designed for equity and impact.

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