Students return to campus soon (if they’re not there already), and many will be ready for a fresh start. It’s a new year and a new opportunity to make the most of their college experience. At Persistence Plus, when we ask students about spring goals, they often say they want to stay on top of responsibilities, graduate, find an internship or post-graduation job, and earn a 4.0.

Yet the campus resources that help students fulfill those goals are severely underutilized. According to a recent survey by Tyton Partners of more than 2,000 college students nationwide, barely half had used academic advising, with only around a fifth taking advantage of tutoring, financial aid counseling, career advising, or mental health counseling. This is a big problem, as several studies indicate that underutilizing these resources can negatively impact students' performance, persistence, and likelihood of graduating.

Read on to see how increasing students’ awareness of and connection to resources can help them take advantage of the services you offer.